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Complementary Coatings Corporation has enhanced its portfolio of industrial maintenance solutions with the creation of Insl-x-branded Corotech Coatings.
November 3, 2010
By: KERRY PIANOFORTE
Editor, Coatings World
Complementary Coatings Corporation, a Benjamin Moore company, unveiled a complete portfolio of industrial maintenance coating systems with the creation of Insl-x-branded Corotech High Performance Coatings. The new line represents years of research, development and field experience with high-performing products from Insl-x Industrial Maintenance and Coronado Industrial Coatings. The Insl-x brand, which is well known to meet the highest standards of performance in the industrial maintenance market, will now distinguish its line of industrial paints, primers and coatings under the Corotech sub-brand. In addition, the company’s Coronado industrial line has been integrated into the new label. The combined portfolio results in a comprehensive offering of superior-grade industrial coating solutions, featuring over 40 products that include waterborne acrylics systems, aliphatic urethane systems and an extensive array of epoxies, enamels and corrosion protection primers. A complete selection of support materials is also under development, including new product guides, ready-mix and custom-color cards, and custom fan decks. Newly rebranded Corotech High Performance products began to roll-through and will continue throughout 2010. Dealers and end-users can expect the full line of Corotech products to be available by early 2011. Plans to expand the line are slated for 2011. “The transition to the new Corotech High Performance line creates a fuller, more well-rounded range of products that allows us to better service our customers,” said Don Muller, vice president of sales and marketing, Complementary Coatings Corporation. “In essence, the new portfolio provides a ‘one-stop-shop’ of industrial coating systems that deliver high performance, unsurpassed quality and lasting protection for any industrial coating requirement.” Formerly operating as Insl-x Products Corporation, Complementary Coatings Corporation offers a wide range of high-performance utility paints, primers and industrial maintenance coatings under the following brand names: Maxum, Coronado, Corotech, Insl-x, Trinity and Lenmar. Headquartered in Montvale, New Jersey, Complementary Coatings Corporation operates manufacturing and distribution centers in New Jersey, Florida, Maryland, Illinois, Nevada, Texas and Alabama. Information on new Insl-x-branded Corotech High Performance products is featured on its redesigned website, www.corotechcoatings.com.
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